pathos, ethos, and logos

http://www.youtube.com/watch?v=9gspElv1yvc
this video shows the Ethos by empowering a popular musician to fill the role of announcer and making her seem goodhearted by helping defense less animals, at least it's a cute ad.

http://www.youtube.com/watch?v=IaQjL8A5Igw
I like this commercial for the simple reason it has the grim reaper. What it is doing is basing it's theories on misguided information and scaring people into thinking certain types of people cause aids. A good example of Logos in my mind.

http://www.youtube.com/watch?v=QOM4AMV050A
this one bluntly tells you what it's doing and how you wish you can be her. It is a prime example of Pathos