Analyzing persuasive techniques

1- The message is that you should have a big mac and that it's an urge as strong as a medical condition...
2- I think it's exaggerated hyperbole with some glittering generalities as they not only hype the big mac up but make it sound amazing and urgent
3- This ad is geared towards teens and adults due to the fact it has a hospital nature and it takes a more mental mind to decipher this picture.
4- I don't think this ad is effective at all because it implies health hazards such as if I eat at mcdonalds I'm going to wind up in the hospital.